The Story Behind The Vibe

Celebrate Yourself – Your Will, Your Purpose
Will & Purpy® was born in 2023 from a simple but powerful idea: that every part of you deserves to be celebrated. Not just the smiles and the highs, but also the struggles, the quiet moments, the anger, and the low days. Every mood, every curve, every feature is part of your story — and that story is beautiful.
Our name reflects that philosophy. Will stands for the strength within you, and Purpy — a playful take on “purpose” — embodies the joy of living authentically. Together, they remind us that we are more than labels, more than trends, more than expectations.
At Will & Purpy®, we stand for:
- Body Positivity & Inclusivity: Every body, every shape, every identity is celebrated.
- Confidence in Choice: Fashion should amplify who you are, not hide it.
- Authenticity Over Perfection: Life isn’t about being flawless; it’s about being real.
- Empowerment Through Style: Clothing and accessories as daily reminders that you matter.
But Will & Purpy® is more than just fashion — it’s a community. Through our live shows, real-time conversations, and thousands of 5-star reviews, we’ve built a space where shopping feels like connection, laughter, and celebration. Customers don’t just buy pieces here; they join a movement of confidence and self-expression.
What started with a single artwork, “Celebrate Yourself – Your Will, Your Purpose,” has grown into something bigger: a vision for a future department store built not just on style, but on authenticity, empowerment, and community.
Celebrate. Yourself. Always.